Monday, September 6, 2010

LOGO Unplugged – Universal Aesthetics as Logo Critique















Logo Unplugged is a cooperative art project organized and conceived by Or-Om. It intends to transgress crafty practices as we can find them in corporate logo culture and reuse them in the context of a universal aesthetics in order to reformulate basic principles of art. With the same brushstroke it is intended to liberate the eploitive visual canon of logos and brands and free them up for new horizons of aesthetics beyond the grasp of traditional economy.

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